Abstract: To meet the problems of fluctuant rice price ，superfluous rice production due to unreasonable planting structureand the new demands for non唱pollution ，security and high quality of rice production ，the paper puts forward the conceptionof “rice ecological industry” and the strategy principles implementing “rice ecological industry”economy ．Developing non唱polluted and green rice production and implementing a sustainable development strategy on the basis of ecological tech唱niques are suggested ．In order to increase the food yield ，farmer摧s income and enterprise摧s benefits and realize the coordina唱tion development of society and economy ，the ecological industry economy of rice should be implemented with the steeringof leading enterprises under the industrialization management ．