Abstract: The characteristics，present condition and existing problems of the ecotourism resources in the national nature reserve of the Golden Coast in Changli County have been analyzed in this paper．The author proposed the development pattern of‘travel inside，service outside’and Some appropriate measures of the reserve ecotourism ，especially emphasizing that the ‘travel inside’should pay attention to protecting the environment，scientific designing，highlighting its feature，regarding people as the most important and amplifying cultural connotation．