Abstract:
The construction of digital villages plays a vital role in achieving the modernization of agriculture and rural areas as well as facilitating the transformation of rural development. Green development in rural areas is the future direction for rural ecological civilization construction. To achieve sustainable green ecological development in rural areas, it is crucial to address whether digital village construction can promote rural green development. This study, based on county-level data from Zhejiang Province in 2020, employs fsQCA (fuzzy-set Qualitative Comparative Analysis), NCA (Necessary Condition Analysis), and entropy weight-CRITIC-TOPSIS methods. It first established an evaluation index system for measuring the level of rural green development across different counties, thereby quantifying their respective levels of rural green development. Building upon this foundation, the study analyzed the complex relationship between digital village construction and rural green development from a configurational perspective. The results indicate: 1) None of the antecedent conditions alone are sufficient to guarantee high levels of rural green development. 2) Four pathways that lead to high levels of rural green development have been identified: Infrastructure-driven ecological value transformation; Efficiency improvement through green technology for green production transition; Data empowerment for ecological governance; Capital investment-driven ecological value conversion. According to our research findings, the construction of digital villages primarily requires the enhancement of digital infrastructure. On this basis, it supports green production through innovations and popularization of green technologies brought about by the digitalization of production processes, transforming traditional production models. It achieves co-governance of the ecological environment through collaboration among multiple stakeholders as an organizational basis. By promoting the realization of value from ecological environments and products, it reshapes market value orientations as a driving force for green development transitions, ultimately leading to an enhancement in the level of rural green development. Through advancements in digital infrastructure, digital production, and digital governance, the construction of digital villages can facilitate the green transition of production models, enhance ecological management, and transform ecological value creation, thereby improving the level of rural green development. This comprehensive approach ensures that digital village construction not only drives technological progress but also integrates sustainable practices into rural development, fostering balanced and environmentally friendly growth. In conclusion, this study highlights the importance of integrating digital technology with green development strategies in rural areas, emphasizing the potential of digital village construction to serve as a catalyst for sustainable rural transformation. The research provides valuable insights into how digital initiatives can be leveraged to promote green development in rural settings, offering practical guidance for policymakers and practitioners alike.