Abstract:
The construction of digital villages plays a vital role in modernizing agriculture and rural areas and facilitating the transformation of rural development. Green development in rural areas is the future direction for the construction of a rural ecological civilization. To achieve sustainable green ecological development in rural areas, determining whether digital village construction promotes rural green development is crucial. Based on the county-level data from Zhejiang Province in 2020, this study used fuzzy set qualitative comparative analysis, necessary condition analysis, and entropy weight-CRITIC-TOPSIS methods. It first established an evaluation index system to measure the level of rural green development across counties, thereby quantifying their respective levels of rural green development. Building upon this foundation, this study analyzed the complex relationship between digital village construction and rural green development from a configurational perspective. First, none of the antecedent conditions alone were sufficient to guarantee high levels of rural green development. Second, four pathways leading to high levels of rural green development were identified: infrastructure-driven ecological value transformation, efficiency improvement through green technology for green production transition, data empowerment for ecological governance, and capital investment-driven ecological value conversion. According to these results, the construction of digital villages primarily requires the enhancement of the digital infrastructure. Based on this, digital villages support green production through innovations and the popularization of green technologies brought about by the digitalization of production processes, thereby transforming traditional production models, and achieve co-governance of the ecological environment through collaboration among multiple stakeholders on an organizational basis. Promoting the realization of value from ecological environments and products reshapes market value orientations as a driving force for green development transitions, ultimately enhancing rural green development. Through advancements in digital infrastructure, production, and governance, the construction of digital villages can facilitate the green transition of production models, enhance ecological management, and transform ecological value creation, thereby improving rural green development. This comprehensive approach ensures that digital village construction not only drives technological progress but also integrates sustainable practices into rural development, fostering balanced and environmentally friendly growth. In conclusion, this study highlights the importance of integrating digital technology with green development strategies in rural areas, emphasizing the potential of digital village construction as a catalyst for sustainable rural transformation. This study provides valuable insights into how digital initiatives can be leveraged to promote green development in rural settings, offering practical guidance for policymakers and practitioners.