Abstract: Promoting the construction of ecological farm landscapes is crucial for achieving efficient, environmentally friendly, and sustainable agricultural development. This study conducted questionnaire surveys and field investigations with 55 rice farm managers in Jiangsu Province to systematically analyze the current status of ecological landscape construction, managers’ perceptions and preferences, and their willingness to participate in ecological compensation. This study revealed the main bottlenecks and differentiated demands currently faced in ecological land construction. The results showed that the ecological land area on most farms accounted for less than 1% of the total land area and that the proportion of ecological land on organic farms was significantly higher than that on conventional farms. Physical and agronomic measures such as ecological ditches, flower and grass belts, and straw return were relatively common. In contrast, the application of protective forests, ecological ponds, and biodiversity-related measures was limited. Managers recognized the aesthetics, pollution prevention, and pest control functions of ecological land but had limited awareness of ecological functions, such as pollination services and health benefits. Regarding layout preferences, most managers tended to allocate ecological land along roadsides, with a preference for vegetation types dominated by flowers and grass. They placed the highest importance on economic value and pest control functions. In terms of pest management, physical control measures were the most accepted, whereas biological measures were less frequently adopted. Organic farms were more likely to adopt biological and physical control methods, whereas conventional farms still relied on chemical control methods. Most managers (72.73%) supported ecological land construction, with a general preference for maintaining the proportion of ecological land below 5%. They strongly favored long-term ecological compensation mechanisms, reflecting their dual concerns about economic risks and sustainable benefits. Meanwhile, 20.00% opposed the initiative and 7.27% remained neutral. Therefore, it is recommended to adopt a step-by-step promotion strategy, strengthen communication of the ecological and economic values of ecological land, and formulate corresponding economic incentive policies to provide crucial support for advancing agricultural modernization.