Abstract: At present, China is implementing rural revitalization strategy in line with the strategic plan of the party central committee and the state council. Ecological revitalization is an important part of rural revitalization and one of the five forms of revitalization-rural industry revitalization, rural talent revitalization, rural culture revitalization, rural ecological revitalization and rural organization revitalization. Starting from the importance of ecology, we gave a basic brief introduction of the status and role of ecological revitalization in rural revitalization, thoroughly analyzed the main ecological problems in rural areas, including ecological destruction, resource wastage, environmental pollution, increased disease conditions and village decay. In view of the ecological problems, we put forward strategic countermeasures for rural ecological revitalization. For rural ecological revitalization, a serial of principles should be followed, including principle of villagers' dominant roles, principle of integrating economic, ecological and social benefits, principle of comprehensive implementation, principle of adaption to local conditions and principle of long term efforts and contribution. Based on these principles, the following specific measures were recommended for adoption-1) making ecological planning, 2) improving ecological awareness, 3) increasing ecological knowledge, 4) promoting ecological quality, 5) promoting ecological culture, 6) improving ecological regulation, 7) strengthening ecological governance, 8) strengthening ecological protection, 9) engaging in ecological construction, 10) conducting ecological communication, 11) attaching importance to ecological research and 12) cultivating ecological talents.